SmartWool

The SmartWool story starts in the heart of the Colorado Rockies where product ideas are born every time we step out our back door. At the heart of our products is the highest quality Merino yarn available, from sheep raised in some of the most amazing places on earth. Places like the beautiful ranches of New Zealand and Uruguay. But that’s only the beginning of our story. The timeless craftsmanship found in the American Southeast skillfully transforms fiber to form, ultimately making the world’s best performance socks, right here in America.