Rising
IMPROVING THE FISHING EXPERIENCE – This has been our tag line since we started because it is also our guiding vision – be that on the water, on the river bank, at the tying table, or chilling by the campfire. Our first products shipped in Jan 2005. In 2009 we entered into an exclusive distribution deal with Umpqua Feather Merchants. . . The arrangement worked ok for both companies, but in the summer of 2012 we made the decision to go our separate ways. By 2012 it was very apparent that our tools were being copied by every accessory company in Fishing and that they would continue to be as long as other people were doing the manufacturing. In 2015 we pivoted again and moved our operations away from the warehouse in Salt Lake City up to a rural property in the mountains and a barn that we turned into a manufacturing center. Currently . . . we are again hammering with R&D and working towards some exciting new products while also refining our production techniques to increase our volume. Future looks good, and thanks to all of you who have made it possible.